One company's key to new markets and customers - Transcript

Francis St-Louis: Developing long‑term relationships is essential in doing business, therefore the Trade Commissioner Service is helping a company like CAE in developing new markets, helping with cultural differences and also helping, strengthening the relationships we have with our existing customers, as well as opening doors for new customers in new markets.

The first thing is to, for me would be to communicate with the Trade Commissioner Service. They will help you, or explain to you what are the market conditions, political situation, that this will lead to establishing new contacts and grow your business in that country.