Notable challenges for Canadian ICT companies in Spain
- Regulatory compliance (General Data Protection Regulation) and new regulations at European and Spanish levels
- Security and privacy concerns
- Competitive market, with the presence of several large multinational firms
- Fragmented innovation system, with a multitude of actors operating at different levels which leads to duplication, increased bureaucracy, and risks of governance conflicts
Spain's business landscape
Spain's dynamic business landscape is undergoing significant digital transformation across sectors, driven by substantial public and private investment. Notably, the Next Generation EU program has injected 102.2 billion CADFootnote 1 into the Spanish economy, with a substantial portion allocated to digitalization through the National Recovery and Resilience Plan (NRRP). The plan allocates 28.2% of its budget (28.8 billion CAD1) to digital transformation, focusing on digitalizing businesses, strengthening digital skills, improving connectivity, enhancing public services' digitalization, and supporting research and development and digital technology deployment. This strategic approach underscores Spain's commitment to fostering innovation, connectivity, and technological advancement in both the public and private sectors.
Spain's comprehensive digital initiatives extend beyond the NRRP, with specific plans for cutting-edge technologies. The 5G National Plan aims to achieve ultra-fast broadband coverage for 100% of the Spanish territory by 2025. Additionally, Spain's national artificial intelligence (AI) strategy prioritizes integrating AI into industrial value chains, particularly within small- and medium-sized enterprises and the public administration. The strategy sets a target of 25% for the utilization of AI and Big Data by enterprises, marking an 18% increase from 2021.
Summary
The Spanish ICT market emerges as an enticing prospect for Canadian companies, propelled by Spain's proactive stance on digital transformation. The nation's commitment to embracing innovative technologies positions Spain as a dynamic market, offering a favorable landscape for Canadian firms eager to provide advanced ICT solutions.
Spain's strategic emphasis on emerging technologies, coupled with ambitious goals like achieving 100% ultra-fast broadband coverage by 2025 and integrating AI into industrial value chains, creates targeted opportunities for collaboration. This focus aligns with the evolving global ICT landscape and presents Canadian companies with avenues for innovation and partnership.
Furthermore, increased investments in AI by venture capitalists signal a growing appetite for technological innovation within the Spanish market. This trend positions Spain as an attractive destination for Canadian enterprises aiming to expand their global footprint in the ICT sector.
Spain hosts one of the world's largest and most influential ICT trade shows, Mobile World Congress in Barcelona. Other events that provide valuable networking platforms include the DESI I Digital Enterprise Show and IoTSWC (IoT Solutions World Congress).
For comprehensive information on ICT opportunities in the Spanish market, Canadian companies are encouraged to reach out to espana@international.gc.ca.