Diversify your exports with the Trade Commissioner Service

How Canadian businesses can succeed in global markets

Export diversification is key to growing your business internationally. A solid diversification strategy can help you build long-term stability and global success. It can help you diversify your client base and navigate areas such as:

  • unexpected changes in market access
  • exchange rate fluctuations
  • changes in foreign government policies

Looking to expand your business globally? Explore resources from the Trade Commissioner Service (TCS) and our partners to start doing business with the world.

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How we help exporters diversify and reach new markets

We provide personalized advice to eligible Canadian companies throughout their export journey. Whether you're new to exporting, looking to expand in existing markets, or exploring new ones, we can help you make informed decisions to succeed internationally.

For new exporters and new TCS clients

If you're a first-time exporter or need help refining your market options, our Trade Commissioners at regional offices can help you prepare for international business. They will work with you to:

  • identify target markets
  • improve your competitiveness
  • refine your business strategy

Request a TCS Preparation for International Markets service: To ensure that we provide you with the best available advice, a Trade Commissioner will appreciate information about your business and your goals. Some of the questions they may ask include:

  • What advantage does your product or service offer compared with competitors - what makes you special?
  • What volume can you produce and export?
  • What is your market-entry strategy?
  • Who is your desired customer?
  • Do you have desired partners or distributors?
  • Do you need financing or export insurance?
  • Are you seeking entrance into global value chains?

Offices in Canada: Contact a Trade Commissioner at your regional office to request a Preparation for International Markets service.

Review our eligibility criteria to see if your company qualifies for our export advisory services.

For established exporters and TCS clients who have identified new markets

If you are an experienced exporter or an existing TCS client looking to diversify your exports and have identified new target markets, you can access support from our global network. They can help you:

  • find opportunities
  • connect with key contacts
  • address international business challenges as they arise

Request a TCS Market Potential Assessment service: You will receive information and intelligence that helps you determine your level of opportunity in a particular market. It includes identifying the right approach to and level of opportunity in a specific market, as well as the effort and resources required to enter that market. We may also provide information about:

  • barriers and regulations
  • the competitive landscape
  • trends and issues
  • market entry strategies
  • business and cultural practices

The Market Potential Assessment is normally provided by a Trade Commissioner located in-market. When you contact a Trade Commissioner, be clear and specific about your request. Tell them about why you have focused on that particular market. Make sure you have reviewed the types of information that can be provided with a Market Potential Assessment and identify any specific questions you have that reflect these areas. The more you can share and be specific about, the better we can help you.

Connect with a Trade Commissioner abroad to request a Market Potential Assessment.

Canada's export diversification approach

Canada's export diversification approach can help your business reduce risk, access new markets, and seize global opportunities through strategic trade agreements and support programs.

Learn how to diversify your export markets

Explore key insights, resources, and strategies to help you take the next step in your export journey.

Funding and solutions to start diversifying

Access our funding, tailored support programs, trade missions, and events designed to help you diversify your exports.

  • CanExport Funding: Get financial support to explore new international business opportunities or connect with R&D partners. CanExport offers various programs with specific eligibility criteria and application periods.
  • Canadian International Innovation Program (CIIP): Access funding and partnerships for R&D collaborations in specific partner countries.
  • Trade missions and events: We provide support and facilitate business-to-business meetings at trade events in Canada and overseas. By taking part in initiatives like these, you can gain important exposure, network with local businesses, and explore international opportunities - all of which helps accelerate your global growth.
  • Canadian Technology Accelerators: Accelerate your growth in key tech hubs across North America, Europe, and Asia through the CTA. Companies with an existing technology in cleantech, life sciences, and information and communications technologies can gain industry insights, expert mentorship, and strategic connections with potential partners and investors.
  • Global value chains

Leverage Canada's free trade agreements to expand globally

Take advantage of Canada's 15 free trade agreements (FTAs), spanning 51 countries and providing access to over 1.5 billion consumers worldwide. With unmatched global access, now is the time to diversify and expand your business internationally.

Learn more and explore FTAs:

Tariff and trade information to expand into new markets

Use these tools to explore tariffs, duties, and opportunities, and take the next step toward new markets.

These tools are updated periodically but may not reflect unexpected changes in duties on Canadian products.

Support from our partners

Expanding globally is easier with the right support. Explore resources, programs, and expertise from our partners to help you succeed in new markets.

Industry-specific diversification support

Get tailored support and resources to expand your business into new markets.

  • Single Window Contact for Agri-Food Trade Services offers a single point of contact with the goal of helping the Canadian food industry and businesses reach international markets. Get in touch with them via email for export-related information and support.
  • Farm Credit Canada (FCC) is a dedicated lender for the agriculture and agri-food sectors and provides a range of financial products and services to support Canadian farmers and business related to farming.
  • Forest sector funding programs: Federal funding programs supported by the Canadian Forest Service help diversify forest products, markets and processes to support the competitiveness of Canada's forest sector.

Support for exporters from diverse backgrounds

We're committed to making international trade accessible to everyone, with tailored support for:

  • women
  • Indigenous peoples
  • 2SLGBTQI+ communities
  • visible minorities
  • youth

Inclusive trade strengthens businesses and communities by unlocking new ideas, talent, and opportunities. Discover our support for specific audiences.

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Additional Information

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