Who should apply: Canadian companies that offer fresh produce, including fruit and vegetable products. Applicants must be a qualified Trade Commissioner Service (TCS) client.
Canada pavilion at Asia Fruit Logistica 2025
Event Type: Trade event
Date: September 3 to 5, 2025
Location: Hong Kong, SAR
Venue: AsiaWorld Expo, Hong Kong International Airport, Lantau, Hong Kong
Industry(ies): Agriculture and processed foods
Event description
Are you a fresh produce exporter looking to grow your business in Asia? Asia Fruit Logistica (AFL) is Asia's highest-profiled international fruit and fresh produce show, bringing together top buyers from across Asia. Held annually in September in Hong Kong, AFL attracts over 13,000 trade visitors from over 70 countries and nearly 800 exhibitors from 42 regions. It's the perfect opportunity to showcase your products, connect with key-decision makers and explore new business opportunities.
The Canadian Trade Commissioner Service (TCS) in Hong Kong, in collaboration with provincial governments and industry associations, is organizing a Canadian fresh produce delegation to AFL. As a participant, you will benefit from:
- A pre-departure market briefing on fresh produce sector in Hong Kong and Asia markets
- Kiosk space in the Canada Pavilion, the hub for Canadian businesses at AFL
- Learning about the market trends and opportunities in Hong Kong and Asia
- Connecting with prospective customers in Hong Kong and Asia
- Tailored business-to-business (B2B) meetings with potential buyers from across Asia
- Visits to fruit wholesale market and retailers in Hong Kong
- Access to the exhibition and conference
Contact Carol Cheung, Trade Commissioner at the Consulate General of Canada in Hong Kong, to participate in the TCS program.
Why your organization should participate
- Gain insights and market intelligence
- Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
- Meet key commercial entities, industry players, and potential buyers, investors and/or partners
- Participate in networking events
- Participate in pre-organized business to business meetings
- Increase visibility of your product or service
- Gain access to the Canada Pavilion
- Receive on-the-ground assistance from the Canadian Trade Commissioner Service
- Compare your product/service with international competitors
How the program works
- B2B matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
- Export Café: Attend individual meetings with Trade Commissioners from different international markets.
- Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
- Networking opportunities: Join TCS-hosted networking sessions to connect with key industry players, government representatives, and global leaders, fostering collaborations that support international growth.
Contact us
Carol Cheung
Trade Commissioner | Agriculture and processed foods
Hong Kong, Hong Kong, SAR
carol.cheung@international.gc.ca