China International Children’s Book Fair (CCBF) 2025 

Target audience: Canadian publishers that publish books for children and young adults, and agents that represent Canadian publishers in Chinese market

Since 2017, the Canadian Consulate has partnered with Livres Canada Books to host a Canada Pavilion at the CCBF. With the Bologna Children’s Book Fair as a close collaborator, the event has quickly become the leading industry fair dedicated to children’s content in the Asia-Pacific region.  The 2024 event featured extensive professional programming, bringing together nearly 500 publishers and over 17,000 industry professionals from across China and abroad.  

Canadian publishers are invited to attend the event in person to showcase their latest titles and meet with Chinese publishers in the Canada booth located in the business-to-business (B2B) area of the show floor. Canadian publishers unable to travel to China can also register to attend virtually and have their books displayed in the Canada Pavilion to be promoted by the Trade Commissioner Service (TCS) team.   

The TCS will cover the cost of booth rental and setup. Publishers participating inperson will be responsible for their own travel, accommodation, and related expenses. 

Space is limited and will be allocated on a first-come, first-served basis. Please note that selected participants will have to confirm your participation in-person or virtually by August 15, and provide title lists no later than August 29. Publications will have to be shipped to Canada Books by September 5 (at publishers’ own expense).  

The overall Chinese book retail market in 2024 was valued at $15.5 billion USD, with Children’s books accounting for the largest share of the total sales at 28.16%. With a readership of 367 million minors, China’s children’s book market publishes over 40,000 new titles published annually and produces more than 800 million copies, generating over $27.46 billion in sales.

Children’s literature makes up 35% of the market, while categories like non-fiction and books focused on mental health are also gaining populairity as parents seek more varied educational content for their children.

Please contact Ms. Liu Ting (ting.liu@international.gc.ca) or Ms. Wenyan Yang (wenyan.yang@international.gc.ca) to reserve your place at CCBF 2025 and confirm your interest in participating in-person or virtually.

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service
• Compare your product/service with international competitors

• B2B matchmaking: The TCS organizes curated business-to-business meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.