Food & Drinks Malaysia by SIAL 2025

Who should apply: Canadian food and beverage businesses interested in entering or expanding their presence in the Malaysian market via retail and online sales. The focus will be on showcasing pre-packaged food and drinks products.

The High Commission of Canada in Malaysia is excited to partner with Food & Drinks Malaysia by SIAL on their annual trade show, Malaysia's key event in the processed foods industry. This three-day, in-person event will feature leading global businesses and industry leaders in seven sub-sectors:

• food and beverage
• spices and condiments
• halal
• alternative protein
• packaging and processing
• snacks and confectionery
• seafood and fisheries

At the Canada Pavilion, supported by the High Commission of Canada in Malaysia and Agriculture and Agri-Food Canada through the Canada Brand program, participating Canadian businesses will have the opportunity to showcase their products and services to a diverse range of Malaysian buyers through product displays and targeted business-to-business (B2B) meetings.

• Compare your product/service with international competitors
• Gain access to the Canada Pavilion
• Increase visibility of your product or service
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business to business meetings
• Pitch your product /service to selected audiences
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service

• B2B matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.