Water Environment Federation Technical Exhibition and Conference (WEFTEC) 2025

Target audience: Canadian water technology companies that wish to highlight their innovative solutions in the following areas: 

• water recycling and reuse
• membrane filtration
• microbiological purification
• nutrient recovery
• monitoring and control systems
• wastewater
• storm water treatment
• odor solutions

The Water Environment Federation Technical Exhibition and Conference (WEFTEC) is North America’s premier water quality event. It brings together global leaders in water technology, including utilities, engineers, consultants, and manufacturers. Renowned for its expansive exhibition floor and high-impact programming, WEFTEC is a perfect platform for Canadian companies to showcase their innovations and explore export opportunities across the U.S., Mexico and Latin American markets.

The Trade Commissioner Service (TCS) business program takes place from September 29 to October 1, during the second half of the conference. Delivered in partnership with the provinces of Alberta, Ontario, Quebec, and Saskatchewan, the program connects Canadian companies with Trade Commissioners from across the U.S., Mexicoand Latin America. These in-market experts offer tailored market intelligence, guidance on navigating local business environments, and support for expanding into new markets.

A key feature of the TCS program includes curated B2B meetings, where Trade Commissioners recruit buyers from the United States, Mexico and Latin America to meet with Canadian participants on-site. Clients can meet with attending Trade Commissioners at the on-site Export Cafe.

Pre-Event Webinar – Prepare for WEFTEC Success

To help you make the most of your WEFTEC participation, join us for a pre-event webinar hosted by the Government of Ontario in collaboration with the TCS.

Date: September 10, 2025

Time: 12:00 to 1:15 p.m. EST

Focus: Opportunities for Canadian Water Firms

This session features Trade Commissioners from key U.S. markets (Chicago and Detroit) and Bogotá, Colombia, who share insights on market conditions, buyer feedback, and opportunities within the U.S., Mexico and Latin American water/wastewater sectors. Speakers provide practical tips on maximizing your participation in the full TCS business program and answer your questions.

Connect with your regional TCS contact for the business program:

British Columbia and Yukon: Lauren Hurst – lauren.hurst@international.gc.ca

Alberta and Northwest Territories: Carmen Sparrow – carmen.sparrow@international.gc.ca

Manitoba: Gustavo Correa – gustavo.correa@international.gc.ca

Saskatchewan: Karina Jimenez-Rivera – karina.jimenez-rivera@international.gc.ca

Ontario: Eve Rotstein – eve.rotstein@international.gc.ca

Québec and Nunavut: Amélie Manseau – amelie.manseau@international.gc.ca  and Émilie Roy – emilie.roy@international.gc.ca

Atlantic Canada: Allison MacKenzie – allison.mackenzie@international.gc.ca  and Ian Murdoch – ian.murdoch@international.gc.ca

• Gain insights and market intelligence 
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets 
• Meet key commercial entities, industry players, and potential buyers, and/or partners 
• Meet key regulatory bodies  
• Meet academic or research entities  
• Participate in networking events 
• Participate in pre-organized business to business meetings 
• Increase visibility of your product or service 
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service 
•  Compare your product/service with international competitors  

• B2B matchmaking: The TCS will organize pre-scheduled curated B2B meetings, connecting Canadian companies with international partners, and clients to explore new business opportunities. 
• Export Café: Attend individual meetings with Trade Commissioners from different international markets. 

For more information, contact a regional office, or one of the following Trade Commissioners: