Transcript - Feldan Bio
Feldan started in 2002 as an OEM provider for a lot of large companies and distributers. But in 2007, we launched own brand and distribution network internationally. Right now, we are operating in around 36 countries, so we are in a lot of international markets.
The first big market we wanted to address was the United States. And to be able to have a good penetration of the market, the issue was to have a local connection and be able to talk to the key opinion leaders. That was our main focus - to develop and have a new office there. And the Trade Commissioner Service was able to help us a lot and provide us with those issues.
So to be able to set up an office and have a good connection we entered into a relationship with a Trade Commissioner in the Washington, D.C. area. And from there she opened us up to her network and her address book and everything.
If we needed to have the same level of contact and to reach the same network of people without the services of the Trade Commissioner, it would have taken us maybe two or three times longer then what we have been able to achieve.
Actually, the value for us is in the time and money saved so we can provide good results and quick results to our investor and the company. Now, for the other market, we’re still covering them through distributers. We don’t have any local representatives there. But for sure, when the day comes that we want to open an office and our own distribution network in other countries, I think it would be the same issues.
We have worked with a lot of consultants, private consultants, and this kind of company, but we didn’t find the same level of knowledge and networking that we were able to achieve with the Trade Commissioner.
I will say do not hesitate to contact the Trade Commissioner Service, but be ready, know your market, know what you want to achieve, when you want to achieve this. The Trade Commissioner doesn’t work for you. They will help you work better and faster. But you actually have to do the work.
