Export, Innovate, Invest - The Canadian Trade Commissioner Service
Company gets its ‘knee’ in the door the smart way
The key to this orthopaedic technology company’s market entry strategy is to tap key medical opinion leaders – the same highly solicited opinion leaders that many other firms are looking to reach. Find out how this company got it ‘knee’ in the door.
Location: Montreal, Quebec
File Size: 25.3 MB
Windows Media (25.3 MB)
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