Export, Innovate, Invest - The Canadian Trade Commissioner Service

Company gets its ‘knee’ in the door the smart way

Emovi Medical

The key to this orthopaedic technology company’s market entry strategy is to tap key medical opinion leaders – the same highly solicited opinion leaders that many other firms are looking to reach. Find out how this company got it ‘knee’ in the door.

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Location: Montreal, Quebec
Duration: 2:29
File Size: 25.3 MB
Alternate Formats:
Windows Media (25.3 MB)

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