Company gets its ‘knee’ in the door the smart way
Emovi Medical
The key to this orthopaedic technology company’s market entry strategy is to tap key medical opinion leaders – the same highly solicited opinion leaders that many other firms are looking to reach. Find out how this company got it ‘knee’ in the door.
Location: Montreal, Quebec
Duration: 2:29
File Size: 25.3 MB
Alternate Formats:
Windows Media (25.3 MB)
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