Export, Innovate, Invest - The Canadian Trade Commissioner Service

Education firm learns to tailor its market entry strategy in China

Study Abroad Canada

This P.E.I.-based educational firm set its sights on Japan, China and Korea, in addition to some European countries, but learned that a one-size fits all approach did not work. Find out how the company tailored its approach in China.

Read the video transcript.

Location: Prince Edward Island
Duration: 3:06
File Size: 36.1 MB
Alternate Formats:
Windows Media (36.1 MB)

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