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2005-2006 Annual Report: Program for Export Market Development (PEMD)
Results 2005-2006
In 2005-2006 PEMD-Associations spent $2.25 million in helping trade associations undertake the generic export promotion of their industry sectors. This number represents 74% of the amounts approved in that period - a record high for the program. In key markets, expenditures were divided as follows: $786,912 in the USA; $378,746 in Europe; $141,605 in Asia (minus Japan); $75,791 in Mexico; $41,168 in South America; $44,364 in Japan and $32,336 in India. Claims were also paid out for $679,524 to assist associations with export-related marketing activities taking place in Canada.
Tracking the actual quantifiable results from the program's contributions is challenging for two key reasons. First, associations can only report to the program that which their member firms have reported to them (given that associations receiving PEMD funding do not sell products but it is the members who do). Second, results from export market development activities may generate leads and opportunities, but do not always have immediate quantifiable results. Nonetheless, for 2005-2006, two associations reported in excess of $16 million each in generated export sales; another one reported doubling export sales to $85 million, while another saw its sector's export sales increase by 3 to 5%, and yet this other one reported a 10% increase in exports, and another a 15% to the European market; this other association reported increased exports by 408,000 cubic metres to the USA; another association reported 10 new Licencing/Joint Venture agreements.
François Michaud, Chief Executive Officer
Quebec Furniture Manufacturers Association
The Program for Export Market Development (PEMD) supports the efforts of Canadian furniture manufacturers in promoting the "Quality Canada" brand and its attributes on international markets.
Top Ten Countries for Expenditure for PEMD-Associations
Shawn Dolan, P.Eng, MBA, Director, Corporate Affairs
Canadian Wood Council
PEMD support allows CWC to do a better job of evaluating the market forces that affect our members' sales. It also provides us with enhanced opportunities for reaching potential customers in new markets and gathering market intelligence on competing building products. PEMD support is much appreciated and the online reporting systems are thorough and easy to use while providing full accountability.
| PEMD-Associations Expenditures by Sector | |||
|---|---|---|---|
| Sector | Number of Associations | % of Total | Expenditures |
| Service Industries & Capital Projects | 12 | 19.0% | $ 427,528 |
| Forest Industries | 7 | 12.6% | $ 282,509 |
| Consumer Products | 4 | 12.5% | $ 281,689 |
| Building Products & Construction | 7 | 10.5% | $ 235,003 |
| Arts & Cultural Industries | 3 | 9.1% | $ 204,987 |
| Bio-Industries | 1 | 7.9% | $ 176,910 |
| Information & Communications Technologies | 6 | 6.1% | $ 136,786 |
| Health Industries | 2 | 5.9% | $ 133,321 |
| Plastics | 2 | 4.4% | $ 98,780 |
| Metals, Minerals and Related Equipt, Services and Technology | 1 | 3.6% | $ 81,015 |
| Aerospace & Defence | 3 | 3.2% | $ 71,163 |
| Manufacturing Technologies | 2 | 2.4% | $ 53,372 |
| Automotive | 1 | 1.2% | $ 26,579 |
| Environmental Industries | 1 | 0.8% | $ 17,443 |
| Ocean Technologies | 1 | 0.6% | $ 14,242 |
| Rail & Urban Transit | 1 | 0.3% | $ 7,434 |
| TOTAL | 54 | 100.0% | $2,248,761 |
The largest portion of contributions to associations went to Service Industries and Capital projects (with 12 associations), accounting for 19% of all PEMD-Associations assistance. Other prominent sectors included Forest Industries (7 active associations) with 12.6%, Consumer Products (4 active associations) with 12.5%, and Building Products & Construction (7 active associations) with 10.5%. Although funds were approved for 55 associations, there were 54 who undertook activities in 2005-2006.
