Foreign Affairs and International Trade Canada
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2006-2007 Annual Report: Program for Export Market Development (PEMD)
Results 2006-2007
In 2006-2007 PEMD-Associations spent $3.38 million in helping trade associations undertake the generic export promotion of their industry sectors. This number represents 72% of the amounts approved in that period compared to 74% in 2005/06. In key markets, expenditures were divided as follows: $1,057,106 in the USA; $702,673 in Europe; $283,343 in Asia (minus Japan and India); $133,260 in Japan; $54,251 in India; $51,255 in South America and $11,182 in Mexico. Claims were also paid out for $901,154 to assist associations with export-related marketing activities taking place in Canada. All areas, except Mexico, represent a significant increase over 2005/06.
Tracking the actual quantifiable results from the program's contributions is challenging for two key reasons. First, associations can only report to the program that which their member firms have reported to them (given that associations receiving PEMD funding do not sell products but it is the members who do). Second, results from export market development activities may generate leads and opportunities, but do not always have immediate quantifiable results. Nonetheless, for 2006-2007, several associations reported large numbers of new contacts established with key decision makers in target markets, hundreds of new leads identified for Canadian exporters, valuable information collected on local market conditions and excellent Canadian exposure to incoming foreign buyers. Furthermore, the program allowed several association member firms to enter into serious contract discussions with potential distributors and buyers.
Top Ten Countries for Expenditure for PEMD-Associations
| PEMD-Associations Expenditures by Sector | |||
|---|---|---|---|
| Sector | Number of Associations | % of Total | Expenditures |
| Consumer Products | 7 | 19.31% | $ 651,848 |
| Service Industries & Capital Projects | 14 | 13.62% | $ 459,638 |
| Arts & Cultural Industries | 5 | 12.21% | $ 412,157 |
| Forest Industries | 8 | 10.69% | $ 361,003 |
| Information & Communications Technologies | 5 | 9.90% | $ 334,056 |
| Bio-Industries | 1 | 5.39% | $ 181,994 |
| Metals, Minerals and Related Equipt, Services and Technology | 1 | 4.95% | $ 166,943 |
| Health Industries | 2 | 4.66% | $ 157,261 |
| Building Products & Construction | 6 | 4.54% | $ 153,309 |
| Plastics | 2 | 3.14% | $ 106,058 |
| Aerospace & Defence | 5 | 3.12% | $ 105,231 |
| Environmental Industries | 1 | 2.93% | $ 98,758 |
| Manufacturing Industries | 2 | 2.82% | $ 95,091 |
| Ocean Technologies | 2 | 2.30% | $ 77,476 |
| Automotive | 2 | 0.43% | $ 14,672 |
| TOTAL | 63 | 100.0% | $3,375,450 |
The largest portion of contributions to associations went to Consumer Products (7 active associations) accounting for 19.3% of all PEMD-Associations assistance. Other prominent sectors included Service Industries (14 active associations) with 13.6%, Arts and Culture (5 active associations) with 12.2%, Forest Industries (8 active associations) with 10.7%, and Information and Communications Technologies (5 active associations) with 9.9%. Although funds were approved for 64 associations, there were 63 who undertook activities in 2006-2007.
