The Trade Commissioner Service (TCS) noticed that when Canadian businesses have a well defined business plan, this increases their chance of success abroad.
Before contacting the TCS, you must have selected your approach on how you will engage on internationalization (i.e. franchising, distribution, licensing, partnership, etc.)
When you will contact the TCS, a trade officer located in Canada or abroad will inquire about the research your organization has undertaken on foreign markets, your approach and your objectives.