Canadian Business Women in International Trade (2019 Edition)
Locally engaged women trade commissioners navigate boardrooms all over the world. Many of them help Canadian clients get ahead in business, government procurement, research and development collaborations and more. As we celebrate International Women's Day, CanadExport brings you some of the stories of the women of the Canadian Trade Commissioner Service (TCS).
Recent data suggests that women‑owned small and medium‑sized enterprises (SMEs) are taking their place on the international stage despite experiencing a number of gender‑specific challenges when growing business and reaching foreign markets.
Amika Mobile Corporation has developed technology that allows for critical communication with people in emergency situations. Co‑founder and CEO Dr. Suhayya (Sue) Abu‑Hakima says the key to the company's success has been government programs that helped it get off the ground and an "aggressive but deliberate" strategy that is bringing it to the global market.
Promotional products are sometimes associated with "trinkets and trash." Jane Mitchell's marketing agency Oyster Promo sells branded items that are "tangibly" different. With the help of the Canadian Trade Commissioner Service's Business Women in International Trade program, its unique sustainable products are striking a cord as the company starts going global.
Caroline Desautels says that her company Toc Toc Communications works "outside the usual rules to create exceptional results." The Montreal boutique agency is taking advantage of certification that verifies it as a woman‑owned business and has developed a new methodology that appeals to the global market.
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