Podcast: The brand's the thing with Andrea Mandel-Campbell

If you run a business, chances are you’ve thought long and hard about your branding strategy. Or have you? According to author and journalist Andrea Mandel-Campbell, Canadian companies need to take their branding strategies to a new level—or else. Download the latest CanadExport podcast to find out why.

Listen to this podcast MP3 (28 MB)^*.

Read the transcript.

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