Request for Expression of Interest for the Canadian AI and Industry 4.0 R&D Partnering Mission to Germany – January 19 to 24, 2020

Request for Expression of Interest

Global Affairs Canada through the Embassy of Canada in Berlin, and the National Research Council Industrial Research Assistance Program (NRC-IRAP), will be pleased to receive your application to participate in the Canadian Artificial Intelligence (AI) and Industry 4.0 R&D Partnering Mission to Germany – January 19 to 24, 2020.

Note that interested companies and organisations must apply no later than November 29, 2019.

Mission Objectives

This mission will focus on establishing industrial R&D collaboration opportunities specific to AI Manufacturing between Canadian and German organisations with the purpose to bring new products and services to market within 3 to 5 years.

Examples of R&D collaboration include:

Canadian Delegation Profile

Canadian participants should meet the requirements below in order to benefit from this initiative:

Mission Description

The Canadian AI Industry 4.0 Mission will take place over a 5-day-period and visit three of the key manufacturing regions in Germany (Nordrhein-Westfalen, Baden-Württemberg, and Bavaria).  The mission will include:

Regional/Local Partners:




Areas of Focus

Areas of focus for the Canadian AI Manufacturing R&D Partnering Mission to Germany will be build around the expertise of the mission participants and could include:


January 19 – Arrive in Paderborn, informal dinner

January 20 – Partnering Event, B2B

January 21 – Travel to Stuttgart, Visits

January 22 – Partnering Event, B2B, Travel to Munich 

January 23 – Partnering Event, B2B

January 24 – Visits, End of the Program

Why Germany?

This mission will usher in a fourth industrial age, Industry 4.0, to revolutionize manufacturing and production. Industry 4.0 represents a paradigm shift from “centralized” to “decentralized” smart manufacturing and production. The term "INDUSTRIE 4.0" originated in 2011 from a project in the high-tech strategy of the German government and it was publicly introduced in the same year at the Hannover Fair.  In October 2012, the German Working Group on Industry 4.0 presented a set of implementation recommendations to the German federal government.  The German government then launched a series of strategic initiative to establish Germany as a lead market and provider of advanced manufacturing solutions building on one of the most competitive and innovative manufacturing industry sectors in world.

While Industry 4.0 was taking a big leap in Germany, another technological revolution with the potential to disrupt the means of production was taking place in world with Canada at the forefront – The AI revolution.   

It did not take long for the German Research and Technology Organisations (RTOs), industry associations, and the private sector in Germany to realize the incredible potential of AI for the manufacturing sector and its complimentary where their “INDUSTRIE 4.0”.  However, it took a bit more time to convince the German Government to embark in the AI revolution. In 2018, the German Government announced €3B plan over 5 years to become an AI powerhouse. Nonetheless, this will take time and the German industry is eagerly looking to bring AI solutions in their process and incorporate it to their Industry 4.0 model.    

Building on the German technological leadership and vision in the fields of manufacturing, automation and software-based embedded systems and Canada’s expertise in AI, this mission will lay the cornerstone for the long-term success of partnership by taking advantage of this short window of opportunity to leverage Canada’s AI expertise and German manufacturing excellence.

The partnering events in the three visited locations will provide a platform for Canadian and German SMEs and researchers to identify project ideas, as well as to initiate the development of project proposals and consortia for new cooperative R&D activities with commercial relevance.

The events will further allow participants to increase their knowledge of relevant R&D activities, programs, and funding opportunities in the respective other country; provides an opportunity for networking; and provides insights in national and international market opportunities.

Financial Support for Travel to the Mission

The Canadian International Innovation program (CIIP) may provide financial support to eligible participants for 50% of all eligible travel expenses (see application process below) such as:

How to Apply for Participation

  1. Interested companies and organisations should request an application from Ghislain Robichaud (, Counsellor (Science and Technology) at the Embassy of Canada in Berlin. In your request, please provide a brief summary of your company. A full application form requesting additional information on your company, your technology and your interest in discussing possible R&D opportunities will be sent to you;
  2. Completed application forms are due no later than November 29, 2019 to Ghislain Robichaud in Berlin (;
  3. The Embassy of Canada in Berlin and NRC-IRAP will select companies to participate in the mission. Selected applicants can expect to be notified no later than December 13, 2019;
  4. Companies formally selected to participate in the mission will be invited to apply for travel funding support. Interested participants should request a travel funding form from Ghislain Robichaud in Berlin (;

    IMPORTANT NOTE: The primary purpose of this support is to support SMEs to bring new products and services to markets.  Academia, Research Technology Organisations (RTOs), Incubators, Industry Associations, etc. supporting this mandate are welcomed to submit an application for the mission. However, they should note that they are not eligible to financial support under the CIIP.  Other funding mechanisms might apply. Please contact ( for further info.

  5. Companies who have applied for travel support can expect to be notified of the decision on travel funding support no later December 27, 2019.

Participation is limited. Applications submitted will be assessed to determine the eligibility of the Applicant to participate in this R&D mission based on the quality of the information provided in regards to the technology and the appropriateness of the technology for the target CIIP market.

Canadian International Innovation Program (CIIP)

Global Affairs Canada in collaboration with the National Research Council Industrial Research Assistance Program (NRC-IRAP) delivers the Canadian International Innovation program (CIIP) in Germany. CIIP supports industrial R&D partnership development activities between Canadian SMEs and companies in key markets, including Germany.


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