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Canadian AgTech Mission – May 1-6, 2017

Request for Expression of Interest

Global Affairs Canada through the Consulate General of Canada in São Paulo and the National Research Council Industrial Research Assistance Program (NRC-IRAP), will be pleased to receive your expression of interest to participate in the “Canadian AgriTech Mission to Brazil 2017”, which will take place from May 1st to the 6th, 2017, in the cities of Ribeirão Preto, Piracicaba and São Paulo, Brazil.

Mission Objective

To establish industrial R&D collaboration and co-development opportunities in the AgriTech sector between Canadian and Brazilian companies leading to future commercial benefits for Canada and Brazil.

Canadian Delegate Profile

Canadian delegates to the “Canadian AgriTech Mission to Brazil” will best benefit from the value added described above if they match the following profile:

Mission Description

The Canadian AgriTech Mission to Brazil will take place on the margins of the “AgriShow Ribeirão” (www.agrishow.com.br) May 1- 6, 2017. The AgriShow Ribeirão” event is considered the largest trade event in Latin America for farm equipment and, in more recent years, technologies, bringing together industry, research organizations and end-buyers. The mission program will also include a visit ESALQTec, the agri-technology park of ESALQ —one of the largest and most reputable agriculture school in Brazil, ranked amongst the top 4 best ag schools in the world and only one in South America—and an introduction to BASF’s Brazil accelator program —AgStart— and meeting with participant companies.

The “AgriTech Mission to Brazil” will focus on establishing strategic contacts, generating business through meetings and promoting networking. Target contacts will include senior executives, managers, investors, government representatives, service providers, research centres/universities and commercial partners.

Areas of focus for the mission include:

This will be an excellent opportunity to meet with the major local players and start to build a networking for the Agribusiness value chain in Brazil. The mission’s activities aim to promote R&D and innovation partnerships, facilitate market access and promote opportunities for collaboration between Canadian and Brazilian companies.

Below is a preliminary, draft agenda of the mission:

The mission will comprise briefings, networking events with the local AgriTech and agriculture community, and partnership development one-on-one meeting sessions with Brazilian counterparts. This mission will provide Canadian companies with a unique opportunity to establish a personal relationship with key Brazilian business counterparts, which is required for doing business in Brazil and will enable further collaboration, co-development and business in the near future.

The Agriculture Sector in Brazil

Brazil is the fifth-most populous country in the world with 207.8 million people (2015), and a recognized agriculture powerhouse. The country's immense land resources are well known, with 340m ha of arable land (only 7% of the nation's total area), 77 million ha of land still available and the diverse climates and ecosystems allows the production of virtually all the major edible plant species growing in tropical and temperate regions. Additionally, the country has developed a diverse industrial base (all major multinationals in the sector have manufacturing base in Brazil), good scientific research (EMBRAPA, the federal Ag Research Agency is world renowned for its research in tropical agriculture) and considerable human capital. 

The use of new technologies —precision agriculture, IoT, biotechnology— is intense and the main driver behind the transformation of the sector since the 70s.  At the processing level, the country also has a well-established and modern processing industry that includes all main MNEs as well as Brazilian groups. 

The domestic market is large with an expanding consumer foodservice industry expected to reach total value sales of US$213.5 billion in 2017, and even though Brazil ranks amongst the top 3 exporters of various commodities and other food products, only 30% of the local production is exported.

Clearly the agribusiness value chain will continue to be critical to Brazil's economy in coming years, and the needs and requirements of the sector to maintain its growth and evolution will continue to generate opportunities to Canadian suppliers. 

But one must be careful, success in a multi-million people, continental size market requires unprecedented commitment; one simply cannot consider Brazil as a test market: You either bet on it 100% or you go elsewhere.

Agritech

The growth of the Brazilian agribusiness has, from the beginning, been strongly linked with the fast and intense incorporation of new technologies. This continues to be true. Technologies applied to crop enhancement, crop management, farm management and controls, drones, electronic pest controls, irrigation, and other applications are being rapidly incorporated.

Despite the still poor communications infrastructure in some of the far regions of the country, IoT is already an important element of the Brazilian agtech (even if limited to larger operations at this point), and expected to be incorporated in solutions offered. Farmers in Brazil are aggressively using all tools available to increase yield of the fields.

The combination of increased production costs, stricter environmental and regulatory requirements, steady demand for new technologies and equipment at both the farm and processing levels and a more sophisticated and demanding consumer market create significant opportunities for production and management technologies:

How to Apply for Participation

If you are interested in participating in the Canadian AgriTech Mission to Brazil, we kindly request that you email Ms. Adriana Carvalho at adriana.carvalho@international.gc.ca to request the application form. Completed forms must be submitted no later than March 10, 2017.

For further information, please contact your AgriTech Trade Commissioner in São Paulo, Mr. Marcio Francesquine by emailing marcio.francesquine@international.gc.ca or by phone +55 11  5509-4356

We strongly suggest all participants to apply for a Brazilian Visa at the nearest Brazilian Embassy or Consulate in Canada, as the process is known to take 3-4 weeks.

Financial Support for Travel to the Mission

Once a confirmation of participation is received, shortlisted participants can apply for financial support to join the delegation through the Going Global Innovation (GGI) program. 

Please mention “Canadian AgriTech Mission to Brazil 2017” in your application to GGI.

GGI may be able to provide funding support toward travel costs related to the mission such as:

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