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Seoul Food & Hotel 2021

Coronavirus disease (COVID-19)

In efforts to contain the spread of COVID-19, upcoming events may be cancelled, modified, or postponed. Consult the official event organizer or event website for up-to-date information.

Related guidance:

Date: July 27-30, 2021
Venue: KINTEX (Korea International Exhibition Center)
Location: Goyang city, Korea, Republic
Target Audience: Canadian agri-food companies ready to export to and interested in the Korean market are welcome to the Seoul Food & Hotel (SFH) 2021, which will take place on July 27 ~ 30, 2021 at KINTEX. Due to COVID-19 impact, physical participation in the Show from Canada may be limited, alternative means of par
Sector: Agriculture and processed foods, Fish and seafood, Wine, beer and spirits

Event Description:

Seoul Food & Hotel (SFH) is the largest international food and hospitality show in South Korea and the annual meeting place for industry professionals to source new products, make note of the latest trends, and to meet business partners from all over the world. SFH will provide an excellent opportunity for Canadian food and beverage exporters to explore market opportunity, showcase their products and meet with Korea’s food related companies including importers, distributors, retailers, wholesalers, hoteliers, restaurateurs, food service buyers and manufacturers. 

Given continued travel restrictions, participation in the Canada Pavilion at SFH 2021 would need to be staffed by in-market representatives of Canadian exhibitors. 

To provide value-added service for Canadian exhibitors, SEOUL agriculture team will organize virtual one-on-one B2B meetings by matching with potential and selected buyers prior to the show, likely in the week of July 19, 2021.

If you are interested in participating in this year’s Seoul Food & Hotel show and the Canada Pavilion program, please contact the AAFC trade show team at the contact coordinates below:

Christian Lauzière Trade Show Strategy and Delivery  Agriculture and Agri-Food Canada E-mail: Christian.lauziere@canada.ca

If you have any other questions about the SFH and the virtual B2B meetings on the margins of the SFH, do not hesitate to reach out to the SEOUL’s trade commissioner Ok-JIn Cho.  

Register to attend

Contact Trade Commissioner Ok-JIn Cho to inquire the TCS involvement in the SFH.


Why your organization should participate:


Trade Commissioner(s) involvement:

Activities organized by the Trade Commissioner Service

The Trade Commissioner, Ok-JIn Cho, specializes in the food sector for the Korean market and can provide information on this and other local events that you are considering, as well as advice on business development in the region. Services from the Canadian Trade Commissioner Service are offered free of charge to Canadian companies and organizations.


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