Seoul International Café Show 2022 (pavilion program)
Coronavirus disease (COVID-19)
In efforts to contain the spread of COVID-19, upcoming events may be cancelled, modified, or postponed. Consult the official event organizer or event website for up-to-date information.
Date: November 23 to November 26, 2022
Venue: Coex, Seoul, South Korea (offline and virtual hybrid)
Location: Seoul, Korea, Republic
Target Audience: Canadian companies offering and exporting Canadian gourmet foods and consumer products for hotel, restaurant and café industry.
Sector: Agriculture and processed foods, Consumer products
The Trade Commissioner Service (TCS) in Seoul will organize a Canada pavilion at the Seoul International Café Show (SICS), one of the major food and drink tradeshows in South Korea. This program is designed to serve the needs of the Canadian gourmet foods and consumer product companies either currently exporting to Korea or interested in entering the Korean market.
The program will consist of:
- A pre-event webinar (Oct 14, TBD): for the participating companies, the TCS will organize a webinar to provide market insights as well as information to prepare for the pavilion and the business-to-business (B2B) matching activities
- Canadian Pavilion at the SICS (Nov. 23-26): in collaboration with the provincial governments and the industry association, the TCS Seoul will organize a Canada pavilion to showcase up to 10 Canadian exhibitors (7-8 from agrifood sector and 2-3 from the consumer products sector)
- B2B matchmaking (during the tradeshow): the TCS Seoul will connect the Canadian exhibitors with potential Korean buyers with specific sourcing interests and arrange on-site or virtual meetings between the companies
Given the Korean café industry has become the fastest growing sector especially in the last few years, the Seoul International Café Show (SICS) is arguably the most popular food and beverage industry shows in Korea. With over 625 exhibitors registered to showcase, this event provides a valuable opportunity for exhibitors to promote their products and meet industry professionals from food services, processors, retailers, importers, and distributors.
Leveraging this major industry event, the TCS Seoul aims to promote existing and new Canadian companies supplying gourmet foods and consumer products in order to raise the profile of Canada in the Korean café, hotel and restaurant sector. This includes companies supplying products such as:
- coffee and tea products
- bakery products
- other gourmet foods
- coffee and teaware
- packaging and appliances for coffee and tea
- coffee machine & goods
- espresso machine
- roasting/brewing equipment, grinder and filter
Register to attend:
Companies interested in participating this program should contact:
- Ms. Yoonah Lee, Yoonah.firstname.lastname@example.org, the Trade Commissioner for food and drink sector
- Ms. Hye-shin Kang, Hye-Shin.Kang@international.gc.ca, the Trade Commissioner for consumer product sector
Why your organization should participate:
- Compare your product/service with international competitors
- Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
- Gain insights and market intelligence
- Increase visibility of your product or service
- Meet key commercial entities, industry players, and potential buyers, investors and/or partners
- Participate in pre-organized business to business meetings
- Receive on-the-ground assistance from the Canadian Trade Commissioner Service
Trade Commissioner(s) involvement:
Activities organized by the Trade Commissioner Service
- Business-to-business meetings
The Trade Commissioners, Yoonah Lee, Yoonah.email@example.com, and Hye-shin Kang, Hye-Shin.Kang@international.gc.ca, specialize in the agriculture sector and consumer product sector respectively, providing market insights and advice on business development in the Korean market. Services from the Canadian Trade Commissioner Service are offered free of charge to Canadian companies and organizations.
- Date Modified: