Latvia - Market Overview

Canadian exports of agrifood products to Baltic states such as Latvia are modest; most Latvians either make food locally or import from Scandinavian countries. However, the Baltics are going through a period of rapid change affecting both food production and distribution mechanisms, as well as consumer tastes. A rising interest in convenience, health, and foreign foods, in particular, opens up opportunities for Canadian exporters. Canada’s brand in Latvia is strong, due to a (relative to Latvia’s size) large number of Latvian immigrants living in Canada. On the side of exports, Latvia’s food production sector is also changing quickly, and there is a growing orientation towards producing convenient, environmentally- and health-friendly food products.

Although the Baltics region has a relatively small environmental technologies sector, it is growing steadily. With existing investment from other Nordic countries, Canadian investment could further bolster the growing clean technology sector in Latvia.