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Trade Commissioner ServiceTrade missions and events > Grow your business with e-commerce

Grow your business with e-commerce

E-commerce lets you access global markets to bring your product, or service, just a click away for millions of buyers. Unlock your company's full potential and connect with new customers around the world.

  • By 2022, one-fifth of global retail e-commerce sales, or USD 627 billion is projected to be cross-border, up at CAGR of +17% from 2017 (Forrester cited by Practical Ecommerce, July 2017).
  • “Better prices” (72%) was the top reason for online shoppers to buy cross-border, according to a global survey from May 2018 (PayPal, Ipsos, August 2018).
Top 5 Reasons for Cross-Border Online Shipping - According to a global survey from May 2018 regarding the top reasons for shopping online cross-border: Better prices was the top reason for online shoppers to buy cross-border at 72%, Access to items not available in home country was second at 49%, Discovering new and interesting products was third at 34%, Higher product quality was fourth at 29%, and Fifth was due to the fact that shipping was more affordable at 24%.

Note: does not add up to 100% due to the multiple answers possible; only the top 5 answers are ranked

Text version

Top 5 Reasons for Cross-Border Online Shopping

According to a global survey from May 2018 regarding the top reasons for shopping online cross-border:

  1. Better prices was the top reason for online shoppers to buy cross-border at 72%
  2. Access to items not available in home country was second at 49%
  3. Discovering new and interesting products was third at 34%
  4. Higher product quality was fourth at 29%
  5. Fifth was due to the fact that shipping was more affordable at 24%

Take note that the percentages do not add up to 100% due to multiple answers being possible; only the top 5 answers were ranked

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