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Women in Tech Trade Mission

Coronavirus disease (COVID-19)

In efforts to contain the spread of COVID-19, upcoming events may be cancelled, modified, or postponed. Consult the official event organizer or event website for up-to-date information.

Related guidance:

Date: November 25, 2021 to January 25, 2022
Venue: Activité virtuelle et sur place
Location: Dubai and Abu Dhabi , United Arab Emirates
Target Audience: Women-founded or women-led Canadian start-ups, scale-ups and SMEs in the ICT sector
Sector: Information and communications technologies

Event Description:

On the occasion of Canada’s participation at the Dubai Expo, the Canadian Trade Commissioner Service (TCS) in the United Arab Emirates has the pleasure to invite you to join a women in tech trade mission to Dubai and Abu Dhabi.  

Phase 1: Virtual Matchmaking

The first phase of the trade mission consists of a matchmaking service that will afford TCS clients the opportunity to meet with UAE contacts, such as:

The one-on-one online meetings will occur between November 25 and January 25 and will be tailored to individual TCS client needs.

Phase 2: In-Market Program – collecting expressions of interest 

The second phase consists of an in-market program in Dubai and Abu Dhabi, where TCS clients will have an opportunity to visit the Dubai Expo, with stops at the Canada Pavilion, Women’s Pavilion, Sustainability Pavilion, and others. Visit the Expo2020Dubai event page for a full list of Expo Pavilions.

Clients will also be able to participate in a TCS-organized program with:

The program will also include site visits to local accelerators or incubators and other ecosystem players.

TCS clients can take advantage of their visit to participate in the Step Conference, a premier tech festival for emerging markets, offering a great learning and networking opportunity.

*Phase 2 will proceed subject to minimum required enrollment.

Register to attend


Why your organization should participate:


Trade Commissioner(s) involvement:

Activities organized by the Trade Commissioner Service

The Trade Commissioner, Daniele Haddad, Daniele.Haddad@international.gc.ca, specializes in the Information and Communications Technology (ICT) sector for the UAE market and can provide information on this and other local events that you are considering, as well as advice on business development in the region. Services from the Canadian Trade Commissioner Service are offered free of charge to Canadian companies and organizations.

The TCS helps Canadian companies navigate the complexities of international markets. With 1,000 Trade Commissioners in offices across Canada and on the ground in more than 160 cities worldwide, the TCS offers market intelligence and an unmatched network of contacts to help Canadian companies succeed abroad.


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