State trade fact sheets - Wisconsin
- 150 Canadian-owned businesses employ 21,989 workers in Wisconsin
- Canada is the #1 customer for most states,
- Over 76% of U.S. imports from Canada are goods that are used in the production of other goods
- Wisconsin sells more goods to Canada than to its next five largest foreign markets combined
Pedaling it out through the Midwest
Pacific Cycle Inc., a division of Montreal’s Dorel Industries Inc., designs, markets and distributes high quality bicycles and other recreational products around the world. As the parent company of such legendary brands as Schwinn, Mongoose and Kid Trax, Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world. Headquartered in Madison, Wisconsin, one of the top bicycle friendly cities in the nation, Pacific Cycle utilizes an extensive North American distribution channel which includes big-box retailers such as Wal-Mart, Target, Dick’s Sporting Goods, Academy Sports and Canadian Tire.
Recently, Canadian and American experts have established a non-profit consortium in Wisconsin to help young innovators navigate the process for transforming their ideas to a viable start-up. Based in Madison, Wisconsin, Creative Destruction Lab (CDL)-Wisconsin is an early-stage program for science and tech-based start-ups directed by the University of Toronto’s Rotman School of Management. Delivering an objectives-based program for massively scalable, seed-stage, science- and technology-based companies, CDL has expanded to nine sites across four countries. The successful commercialization of cutting-edge science and technology achieved through the program has led to the creation of over $6.7 billion in equity value. Over the course of nine months, CDL-Wisconsin will provide technical startup founders with mentorship and resources from its partner American Family Insurance as well as insights of experienced entrepreneurs and business leaders focused on risk management across society.
The fourth largest manufacturer of tissue paper in North America, Cascades produces paper hand towels, paper towels, facial tissue, napkins and wipers, and also designs dispensers for its tissue products at its manufacturing facility in Eau Claire, Wisconsin. The company’s aim has always been to develop greener products that continue to challenge the competition, and remain at the leading edge of technology. Employing over 200 people, the Eau Claire facility produces a wide range of environmentally-friendly bio-degradable and compostable products which are made with less water than the Canadian industry average.
Wisconsin exports $6.2 billion in goods to Canada annually
Wisconsin exports to Canada by industry
- Agriculture: 17%
- Chemicals: 7%
- Equipment & machinery: 33%
- Forest products: 12%
- Minerals & metals: 8%
- Plastics & rubbers: 8%
- Transportation: 8%
- Other: 7%
Wisconsin imports $4.2 billion in goods from Canada annually
Wisconsin imports from Canada by industry
- Agriculture: 15%
- Chemicals: 10%
- Energy: 5%
- Equipment & machinery: 15%
- Forest products: 23%
- Minerals & metals: 9%
- Plastics & rubbers: 11%
- Transportation: 3%
- Other: 9%
Top Wisconsin goods exports to Canada
- Paper & paperboard: $464 million
- Plastics & plastic articles: $461 million
- Electric motors & generators: $245 million
- Books & printed material: $187 million
- Motor vehicle parts: $169 million
- Beverages & alcohol: $169 million
- Optical, medical & precision instruments: $160 million
- Meat, fish & seafood preparations: $156 million
- Pasta, breads & cereal preparations: $150 million
- Engines & turbines: $148 million
Top Wisconsin goods imports from Canada
- Plastics & plastic articles: $451 million
- Paper & paperboard: $320 million
- Wood pulp: $263 million
- Softwood lumber: $214 million
- Wood & semi-finished wood products: $170 million
- Fuel oil: $102 million
- Iron & steel alloys & semi-finished products: $98 million
- Fertilizers: $90 million
- Natural gas & other gases: $85 million
- Animal meats: $85 million
Wisconsin exports $536 million in services to Canada annually
Top Wisconsin services exports to Canada
- Travel Services: $140 million
- Royalties: $119 million
- Business & Professional Services: $90 million
- Insurance Services: $73 million
- Tech Services: $49 million
For more information on Wisconsinâ€™s trade with Canada, please contact our trade team in Chicago.
- Unless otherwise mentioned, all figures are based on 2020 data in U.S. dollars.
- U.S. Census Bureau: goods trade, Canadaâ€™s export ranking (2/2021 release).
- The Trade Partnership: 2019 services exports (estimated, 2/2021 release).
- Dun + Bradstreet: Canadian-owned businesses (3/2021 release).
- Figures may not add up due to rounding.
- Date Modified: