Austria is one of the 27 member states of the European Union (EU). It covers an area of 83,879 square kilometers with a population of roughly 9 million residents. Water and wastewater management are federal responsibilities in Austria.
Water and wastewater market in Austria
Municipal water and wastewater
About 93% of the Austrian population relies on central water supply systems, which are managed by 5,500 water supply companies. The length of the pipeline network used is around 80,000 km. The other 7% of Austrians get their potable water from private wells and springs.
An average four-person household needs about 200,000 litres of drinking water per year. With just 130 litres of potable water per person per day, Austria ranks third in Europe for efficient water use. This is significantly lower than in Canada, where the average person uses 223 litres per day.
Industrial water management
Austria’s main high-water-use sectors are:
- food and beverage
- pharmaceuticals and chemicals
- pulp and paper
- power generation
- cooling systems for data centers
Industry highlights
4.5% combined annual growth rate (CAGR) of the European wastewater market between 2024 and 2033 1.6 % of Austria’s GDP
€7.8 billion gross value added in 2024
€607 million being invested in Austrian water infrastructure over the next several years
€124 million invested by Austria in flood control projects in 2024
22,500 jobs in Austrian water supply and wastewater industry 45% of wastewater comes from the industrial sectorin industrial sector
60% of electricity is generated in more than 5,000 hydropower plants
Key opportunities for Canadian companies in Austria
- Regulatory driver: The EU’s Urban Wastewater Treatment Directive (UWWTD 2024/3019), to be transposed into Austrian law by 2027, introduces stricter environmental standards. This represents the most significant overhaul of EU wastewater legislation in over 30 years.
- Advanced treatment technologies: Companies with proprietary solutions for PFAS removal, micropollutant treatment, and advanced oxidation processes (AOPs).
- Digital water solutions: Providers of AI-based monitoring, IoT-enabled systems, and predictive analytics for water and wastewater management.
- Membrane technologies: Membrane manufacturers and system integrators specializing in membrane bioreactors (MBR), reverse osmosis (RO), and nanofiltration, especially for industrial applications.
- Energy recovery solutions: Companies focused on wastewater-to-energy technologies, including biogas production and heat exchangers.
- Nutrient recovery: Specialists in phosphorus and nutrient recovery from wastewater streams.
- Modular treatment systems: Providers of mobile and modular treatment solutions to address growing demand for temporary or flexible capacity during industrial plant upgrades and compliance transitions.
Notable challenges for Canadian companies in Austria
- Limited awareness of Canadian cleantech leadership
- Local-value-added requirements tied to public funding, making partnerships and ecosystem integration essential for success
Austrian business landscape
- Austria is in the top third of wealthiest countries in the EU based on purchasing power
- Political, legal, social and economic stability
- Highly regulated and largely publicly owned utilities (often requiring public tenders or local content)
- Austria is one of the European countries with the highest water resources
- Many companies have a high level of digitization
Upcoming projects and events
- Flood Risk Management Plan running until 2027.
- According to the Abfallverbrennungsordnung 2024, mandatory phosphorus recovery will be implemented starting January 2033.
- The revised Urban Wastewater Treatment Directive (UWWTD 2024/3019) calls for plant upgrades leading to a better removal of chemical substances to be generally implemented by 2045. Since EU directives don’t apply fully to member states from the moment they are adopted into EU law, states like Austria must implement the directive into national law until the summer of 2027.
- Digitalization of water and canalization systems.
Summary
Austria’s water and wastewater sector offers opportunities for Canadian firms specializing in advanced treatment, digital monitoring, and resource recovery. With strong environmental standards and EU‑wide regulatory changes, demand for innovative solutions is rising despite a mature domestic market. Partnerships with Austrian small- and medium-sized-enterprises (SMEs) can facilitate successful market entry.
Canadian companies should register with the Austrian procurement portal (Bundesbeschaffung GmbH) and monitor EU OJEU (Official Journal of the EU) for relevant tenders. These will likely increase from 2026 onward as member states begin implementing the directive.
Canadian companies should be aware that public procurement in Austria may require EU-based partners or subsidiaries for certain contracts. CE marking and EN standards compliance is essential for equipment sales.
Contact us
For more information on the water and wastewater market in Austria, please contact Susanne Knobloch (susanne.knobloch@international.gc.ca).