Key challenges for Canadian ICT companies in Tunisia
- The narrowness of the local market, which should be targeted as a hub for the region or for opening a subsidiary
- A good understanding of market needs is essential
- Bureaucracy and regulations
- Association with a local partner is systematically required
Tunisia's business landscape
The strategy "Tunisie digitale 2025" is built around six areas and aims to
- develop digital and financial inclusion (electronic payment)
- attract foreign investment and develop a start-up and innovation ecosystem
- digitize and simplify administrative processes for citizens
- define Tunisia's positioning strategy on disruptive and/or emerging technologies (artificial intelligence, Blockchain, quantum computing, etc.)
- adapt training and employment policy to business needs
- implement a cybersecurity policy and strengthen the data protection framework
Summary
The Tunisian market is a favourable destination for foreign ICT companies to develop business opportunities. It is a recommended platform for accessing neighbouring markets in the Africa and Middle East region.
Canadian companies in the ICT sector that have chosen Tunisia as a location have been able to broaden their horizons by moving into higher value-added activities.
Having a Tunisian site allowed these companies to:
- improve the competitiveness of their parent companies by reducing their operating costs
- overcome the lack of human resources in ICT in Canada
- optimize their resources, production capacities and stock markets
For more information on the ICT sector in the Tunisian market, please contact tunistd@international.gc.ca.
