Notable challenges for Canadian energy companies in the UAE
The Russian war has highlighted the European dependence on Russian oil and gas. Since February 2022, European imports of Russian fuel have decreased from 40% to 10%. This decline has created opportunities for the UAE to fill this deficit. Austria and Germany have recently secured energy supplies from ADNOC for the next few years.
Two years ago, the Kingdom of Saudi Arabia announced that to do business there, companies must locate their Middle East Head office there. This has created direct competition with Dubai as the commercial hub of the Middle East. In June 2023, following five years of reduced diplomatic relations between Canada and KSA, hands were shaken, and diplomatic ties were re-established. This has created a new open market for Canada.
Companies must learn, respect, and adapt to the local business culture in the UAE as part of their international expansion strategies. Canadian companies should expect to encounter challenges around finding the right partner and understanding how procurement and projects work in terms of deliverables and payments.
Upcoming projects and events
- Offshore Northern Seas, August 26 to 29, Norway
- The World Utilities Congress, September 9 to 11, UAE
- Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), November 11 to 14, UAE
Summary
The UAE's National Energy Strategy aims to triple renewable energy contributions by 2030, increase energy investments to AED 150-200 billion, raise the clean energy share to 30% by 2031, and boost renewable energy capacity to 44% by 2050.
The UAE is investing heavily in upstream and downstream projects, including enhanced oil recovery, low-carbon ammonia plants, and new LNG export terminals.
Decarbonization efforts, such as CCUS and methane emissions reduction, are top priorities. The production of hydrogen and renewables is also a key focus, with pilot projects and hydrogen hubs planned. Canadian energy companies have opportunities in these areas but must navigate local business culture and competitive regional dynamics.
For more information on the energy sector in the UAE market please contact uaecommerce@international.gc.ca.