Children Baby Maternity Expo (CBME)

Event Type: Trade Show

Date: July 16 to 18, 2025

Location: Shanghai, China

Venue: National Exhibition and Convention Center (NECC Shanghai)

Industry(ies): Consumer products, Agriculture and processed foods, Life sciences

Registration deadline: June 30, 2025

Target audience: 

  • Retailers and wholesalers looking to discover new products and brands
  • Distributors and importers/exporters seeking partnerships and sourcing opportunities
  • Manufacturers and brand owners showcasing their latest innovations and expanding market reach
  • E-commerce companies exploring new product lines and supplier relationships
  • Supply chain providers offering logistics, packaging, and related services

Event description

Children Baby Maternity Expo (CBME) is recognized as one of the leading events in the mother and baby industry in China. CBME China brings together over 4,500 participating brands and 100,000+ trade buyers across 3 show days. Spanning nearly 300,000m² of exhibition space, the event features exhibitors worldwide making it the ultimate destination for sourcing and innovation in the baby industry. Product categories include, but are not limited to: 

  • food
  • nutrition and snacks
  • maternity and baby care products
  •  clothing
  • footwear
  • accessories
  • Toys
  • strollers
  • car seats
  • furniture

Celebrating 25 years of excellence, CBME China 2025 is the largest and most comprehensive baby and maternity trade show in the world. This year’s event will be “comprehensive, efficient, innovative and trend-driven”. CBME China 2025 aims to empower the industry with:

  • global reach
  • precision matchmaking
  • fresh innovation
  • future-forward insights

TCS Shanghai will organize a 72m² Canada Pavilion and help 8 Canadian companies join in-person business matchmaking events. These activities aim to:

  • showcase Canada’s strengths in the sector
  • enhance visibility for the participating companies
  • support the expansion of their distribution networks both online and offline

Benefits of participating

  • Gain insights and market intelligence
  • Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
  • Meet key commercial entities, industry players, and potential buyers, investors and/or partners
  • ​Participate in networking events
  • Participate in pre-organized business to business meetings
  • ​Increase visibility of your product or service
  • Receive on-the-ground assistance from the Canadian Trade Commissioner Service
  • Compare your product/service with international competitors 
  • Pitch your product /service to selected audiences

How the program works

  • ​Business-to-business meetings
  • Pavilion/exhibit
  • Product pitch to select audiences

Contact us

Jennifer Wang

Trade Commissioner | Consumer products
China
jennifer.wang@international.gc.ca

Sunny Lu

Trade Commissioner | Consumer products and natural health products
China
sunny.lu@international.gc.ca

Additional Information

Date published: