Digital Marketing Deep Dive: Is your brand ready for Japan’s market?

• operate in the non-food and non-medical consumer products sector
• are interested in entering or expanding in the Japanese market

Japan is the fourth-largest e-commerce market in the world, and online retail remains a vital part of its economy. In this highly competitive market, digital marketing, brand awareness, and efforts to create demand for your products are more important than ever. These strategies are key to the success of your business’ market entry or expansion in Japan. 
 
On December 9, 2025 at 8:00 p.m. to 9:30 p.m. (EST), the Embassy of Canada to Japan will host a webinar alongside the launch of its report on digital marketing. The webinar will provide practical insights on e-commerce and unique digital marketing trends in Japan, featuring presentations from two experienced guest speakers.  
 
After the webinar, eligible participants may be selected to receive Trade Commissioner Service (TCS) support in arranging business-to-business (B2B) meetings with key Japanese contacts, with a focus on e-commerce channels.

Overview of Japan's e-commerce sector and digital marketing trends 

• Ms. Lucia Vancura: Director, Global Markets, Meros Consulting 

Digital marketing in Japan: marketing strategy tips

• Mr. Yosuke Sayama: CEO, Bottleship Consulting  

The uniqueness of the Japanese market: market entry, brand awareness and marketing 

• Mr. Hideyuki Hanai: General Manager, Sales, Entrex Incorporated  

Q&A

• Opportunities to ask questions to expert speakers

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Opportunity for selected webinar participants to participate in B2B meetings