Guangzhou Design Week 2025

Who should apply: Canadian companies working in areas such as building and home renovation materials and solutions, smart home systems, home energy efficiency technologies, furniture and decorative accessories, soft furnishings, as well as visual artworks including installations, paintings, and photography, are encouraged to participate.

The Canadian Trade Commissioner Service (TCS) at the Consulate General of Canada in Guangzhou invites Canadian companies in the design, construction and home décor sectors to participate in the Canadian Pavilion at Guangzhou Design Week 2025, taking place from December 5 to 8, 2025.

Guangzhou Design Week (GZDW) is an annual business-to-business (B2B) Design and Brands Expo showcasing innovation and excellence in interior design, construction, and home décor. Recognized as one of the most influential tradeshows in Mainland China, it offers a key platform to connect with interior designers, architects, and project owners. It also plays a vital role in boosting brand visibility and helping companies identify potential business partners, including distributors and agents.

In 2024, GZDW attracted over 450,000 visitors from across China. Attendee composition included 66% designers, 16.7% distributors, 7.8% project owners, and 4.6% contractors.

TCS program: Canadian pavilion options

The Consulate General of Canada in Guangzhou will coordinate a Canada-branded Pavilion at GZDW 2025, offering three levels of participation:

1. Corporate booths (in-person)

Canadian companies can set up self-funded, standalone booths under the Canada banner, with access to premium exhibition locations and full GZDW benefits.

• Raw space: 1800 RMB/sqm
• Estimated booth construction: 2200–2500 RMB/sqm
• The Consulate will oversee the Pavilion layout and select the contractor. Participating companies will liaise directly with the contractor for booth design and are responsible for all associated costs.

2. Exhibition stands at TCS booth (in-person)

The TCS will also organize a shared booth (15–30 sqm) featuring 3–5 mini-stands (approx. 4–5 sqm each) for Canadian companies.

• Cost per company stand: 12,000–15,000 RMB, with 25–30% of booth costs covered by the Consulate.
• Limited availability — stands will be allocated on a first-come, first-served basis.

3. Material display at TCS booth (virtual)

For companies unable to attend in person, the TCS offers a virtual display option.

• No cost for participation
• Companies may provide brochures, videos, samples, and other promotional materials
• TCS staff will share basic market feedback and relevant business contacts following the event
• Materials must be submitted ready for display

Join the Canadian Pavilion at Guangzhou Design Week 2025 to boost your brand visibility, showcase your products to 450,000+ attendees, and connect with designers, distributors, and project owners across China.

If you have any questions or would like to express your interest in participating, please contact Rita Zhang, Trade Commissioner, infrastructure & forestry, at the Consulate General of Canada in Guangzhou. 

• In-person participation: May 23, 2025
• Virtual participation: September 26, 2025 

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business to business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service

• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
• Networking opportunities: Join TCS-hosted networking sessions to connect with key industry players, government representatives, and global leaders, fostering collaborations that support international growth.