China Food and Drink Fair

The Consulate General of Canada in Chongqing, in partnership with the Embassy of Canada in Beijing, invites you to participate in the 2026 China Food and Drinks Fair (CFDF). CFDF is one of China’s largest and most influential annual food and beverage industry events. The event attracts over 400,000 trade visitors, including:

• distributor
• importers
• retailers
• hospitality professionals.

CFDF is a critical gateway to China’s rapidly growing food and beverage market, which is driven by rising consumer demand for premium, imported products. Western China has seen especially strong economic growth along with an increasing appetite for high-quality international brands. Participation at CFDF gives Canadian companies direct exposure to decision-makers and buyers in this region. This is an opportunity to build brand awareness, secure distribution partnerships, and gain insights into market trends and regulatory requirements.

• For alcoholic beverage companies
• Booth cost: around 3 to 4.5 square metres (CNY 20,000)
• Includes reception desk, chairs, display cabinet, glassware, ice, and spit buckets
• Unified Canada branding, customization possible

• For food and beverage companies
• Booth cost:
  • 6 square metres (CNY 19,200)
  • 9 square metres (CNY 28,800)
  • 12 square metres (CNY 38,400)
• Includes reception desk, chairs, display cabinet, glassware, ice, and spit buckets
• Unified Canada branding, customization possible

The Hotel Show is for wine and alcohol companies seeking to connect with high quality buyers as an extension of the China Food and Drink Fair’s main exhibition. The main exhibition is open to wine and alcohol companies as well as agriculture and agri-food.

To join the Canadian Pavilion at China Food and Drink Fair, or for further information, contact Daniela Zheng (daniela.zheng@international.gc.ca). Interested Canadian businesses must confirm their participation before December 23, 2025.

• Business access: Connect with distributors, wholesalers, and retailers seeking imported products
• Brand visibility: Showcase your products under a unified Canada brand, reinforcing trust and quality
• Networking: Engage with industry leaders and potential partners through structured business-to-business (B2B) sessions and informal networking
• Market intelligence: Learn about consumer preferences, pricing strategies, and competitive positioning in China’s food and beverage sector

• Pre-event guidance: Advice on market entry strategies, regulatory requirements, and cultural considerations
• Business development: Facilitation of B2B meetings and introductions to vetted local contacts
• Visibility boost: Coordination of Canada-branded booths and promotional activities
• Follow-up support: Assistance with post-event engagement and next steps to convert leads into business opportunities