China International Consumer Products Expo (CICPE) 2026

The 2026 edition of the China International Consumer Products Expo (CICPE) will feature Canada as the Country of Honour. This distinction offers:

• more visibility for Canadian brands
• increased high-level engagement
• additional side activities tailored to support Canadian business objectives

CICPE attracts high quality buyers from all major Chinese e-commerce groups and platforms. The expo provides the Trade Commissioner Service (TCS) with a unique platform to facilitate targeted business-to-business (B2B) meetings between Canadian companies and senior-decision makers from leading Chinese e-commerce firms, stakeholders who are typically difficult to access. Canadian businesses will benefit from multiple opportunities to engage directly with:

• local buyers
• business service providers
• trade commissioners
• e-commerce buyers
• online platforms
• national and local medias

In addition, the Chinese government has made Hainan Province a special duty-free zone under its Hainan Free Trade Port (FTP) strategy. This designation offers preferential policies to ease market entry and cross-border e-commerce.  These policies aim to position Hainan as an international shopping and consumption hub. They also significantly enhance the commercial appeal of CICPE.

As a Canadian business at CICPE, you’ll access:

• a Canadian Pavilion
• a booth to showcase and sell your products at the event
• B2B matchmaking sessions with e-commerce buyers from across China
• market briefing that covers topics like the new Hainan Duty Free Zone policy and China cross-border e-commerce new regulations
• VIP meetings with senior e-commerce local contacts
• enhanced support for women-owned businesses
• livestreaming and Key Opinion Leader engagement
• signing ceremony within the Pavilion
• Taste of Canada food promotion
• networking activities

While registration for CICPE 2026 remains open to the public, the TCS program is full. To learn about registration for next year’s edition, please contact guangzhou.commerce@international.gc.ca.

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Meet key regulatory bodies
• Participate in networking events
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors
• Pitch your product /service to selected audiences
• Increase your e-commerce presence in China

• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
• Networking opportunities: Join TCS-hosted networking sessions to connect with key industry players, government representatives, and global leaders, fostering collaborations that support international growth.
• Site visits

For more information, contact guangzhou.commerce@international.gc.ca.