Natural Health and Nutrition Expo (NHNE) Shanghai 2026

• health food
• functional food
• nutritional supplements
• special medical formula food

Natural Health and Nutrition Expo (NHNE) is Asia’s flagship exhibition for health, nutrition, and dietary supplements. The event serves as a key indicator of industry development trends. Taking place biannually and spanning over 40,000 square metres, NHNE attracts 120,000 omnichannel buyers to explore offerings presented by 1,200 suppliers from more than 30 countries and regions.

As in previous years, our staff in China will be organizing a Canada Pavilion at NHNE. The pavilion will bring together participating TCS clients, highlighting the strength of the Canadian brand and its well-recognized Natural Product Number (NPN) regulatory system. Working closely with the organizers of NHNE, the TCS will secure the best possible location for the Canada Pavilion to ensure maximum exposure for TCS clients. 

We will also develop a side program for participating clients, including:

• a brand promotion "Canada Day" event on the expo's main stage
• a pitching session
• possible business-to-business (B2B) programming on the margins of the trade show with key local partners from across China (to be confirmed)

While the TCS will subsidize part of the costs, participating clients will be expected to contribute between CAD 1,400 and CAD 2,400 towards booth rental (around 2 square metres per standard shelf space), booth design and construction, and side programming.

Please contact Ms. Lily Li (leilily.li@international.gc.ca) to confirm your participation at the Canada Pavilion.

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors
• Pitch your product/service to selected audiences

• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
• Product pitch to select audiences