Asia Fruit Logistica (AFL) 2026

Asia Fruit Logistica (AFL) is one of the world’s largest trade shows dedicated to the fresh fruit and vegetable industry. It is the only event in Asia focused exclusively on fresh produce and its supply chain. Held annually in September in Hong Kong, AFL brings together the entire value chain from growers and exporters to retailers, logistics providers, and technology innovators. In 2025, the show featured 760 exhibitors from over 43 countries and attracted more than 14,000 trade visitors.  AFL presents a great opportunity for Canadian fruits and vegetable exporters to meet with Asian buyers and showcase their products. 

The Canadian Trade Commissioner Service (TCS) in Hong Kong, in collaboration with provincial governments and industry associations, is facilitating a Canadian fresh produce delegation to AFL 2026.  Canadian companies participating at the delegation can:

• access exhibition space in the Canada Pavilion at AFL
• learn about the market trends and opportunities in Hong Kong and Asia
• connect with prospective customers in Hong Kong and Asia
• engage in tailored business-to-business meetings (B2B) with potential buyers from Hong Kong and Asia
• access the exhibition and conference

Contact Carol Cheung (carol.cheung@international.gc.ca), Trade Commissioner at the Consulate General of Canada in Hong Kong, to participate in the TCS programming component at AFL 2026. 

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors

• Seminar
• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Export Café: Attend individual meetings with Trade Commissioners from different international markets.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
• Networking opportunities: Join TCS-hosted networking sessions to connect with key industry players, government representatives, and global leaders, fostering collaborations that support international growth.
• Site visits