China International Import Expo (CIIE) 2026

The China International Import Expo (CIIE) is one of the world’s largest trade exhibitions. In 2025, the CIIE welcomed more than 460,000 professional visitors, bringing together global suppliers with Chinese buyers, investors, industry leaders, and government stakeholders. 

For Canadian companies, CIIE is an opportunity to enter or expand their presence in the Chinese market. The event attracts decision makers from:

• state-owned enterprises
• private companies
• e-commerce platforms
• investment organizations
• government 

For 2026, Canada has accepted the invitation to serve as the Guest Country of Honour at CIIE, providing a unique opportunity to elevate Canada’s national profile at the event and across the broader Chinese market.

The Trade Commissioner Service (TCS) team in Shanghai  will organize Canada pavilions at CIIE 2026.

As the Guest Country of Honour, Canada will benefit from significantly enhanced visibility and public exposure, including increased media coverage, high-level promotional activities, and official engagement opportunities. The pavilions will showcase Canada’s key sectors and capabilities while supporting Canadian companies in expanding trade and building commercial partnerships in China.

Pavilion-Located in consumer products exhibition area, (Hall 6.1.).

This pavilion will features high-quality Canadian brands in areas such as:

• fashion
• beauty and personal care
• mother and baby products, and
• home and lifestyle goods

Located in the medical devices and healthcare products exhibition area.

This pavilion will feature Canadian brands that specialize in:

• natural health products
• functional foods

Located in the Agri-food exhibition area.

This pavilion will feature Canadian agri-food products and highlight Canada’s reputation for high quality, safe, and sustainably produced food and agricultural products. 

To be considered, companies must meet the requirements for the pavilion they apply to.

The Trade Commissioner Service (TCS) team at the Consulate General of Canada in Shanghai will host another online information session for Canadian companies interested in participating in the Canada Pavilions at CIIE 2026.

This session will help companies better understand the event, the significance of Canada serving as the Guest Country of Honour for sector exhibitors, and how to prepare effectively to maximize business opportunities at the show.

Date and time

• June 10, 2026, 9:00 am to 9:30 am China Standard Time
• June 9, 2026, 9:00 pm to 9:30 pm Eastern Time

Format

• Online, through Microsoft Teams
• Join the session on Microsoft Teams
• Meeting ID: 262 815 115 346 845
• Passcode: qn9cM7Bd

What you'll learn

The TCS team will cover:

• Canada’s role as the Guest Country of Honour at CIIE 2026 and its significance for sector exhibitors
• an overview of the Canada Pavilions
• overall planning for Canada at CIIE 2026

There will also be a Q&A session with the TCS team to address key questions from participating companies.

To learn more and receive the full application guidance package, contact the appropriate Trade Commissioners:

Consumer products and natural health products

• Sunny Lu, Trade Commissioner: yang.lu@international.gc.ca

Agri-food products

• Clare Chen, Trade Commissioner: clare.chen@international.gc.ca

Completed applications must be submitted by July 3, 2026, China Standard Time.

Companies that want to attend CIIE 2026 as visitors can register separately.

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors
• Pitch your product /service to selected audiences
• Receive mentoring and coaching

• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
• Networking opportunities: Join TCS-hosted networking sessions to connect with key industry players, government representatives, and global leaders, fostering collaborations that support international growth.