China International Import Expo (CIIE) 2026

The China International Import Expo (CIIE) is one of the world’s largest trade exhibitions. In 2025, the CIIE welcomed more than 460,000 professional visitors, bringing together global suppliers with Chinese buyers, investors, industry leaders, and government stakeholders. 

For Canadian companies, CIIE is an opportunity to enter or expand their presence in the Chinese market. The event attracts decision makers from:

• state-owned enterprises
• private companies
• e-commerce platforms
• investment organizations
• government 

The Trade Commissioner Service (TCS) team in Shanghai  will organize Canada pavilions at CIIE 2026.

The pavilions will showcase Canadian products in three sectors:

Pavilion-Located in consumer products exhibition area, (Hall 6.1.).

This pavilion will features high-quality Canadian brands in areas such as:

• fashion
• beauty and personal care
• mother and baby products, and
• home and lifestyle goods

Located in the medical devices and healthcare products exhibition area.

This pavilion will feature Canadian brands that specialize in:

• natural health products
• functional foods

Located in the Agri-food exhibition area.

This pavilion will feature Canadian agri-food products and highlight Canada’s reputation for high quality, safe, and sustainably produced food and agricultural products.

To be considered, companies must meet the requirements for the pavilion they apply to.

The TCS Team at the Consulate General of Canada in Shanghai, in partnership with the CIIEBureau, will host an online information session for Canadian companies interested in participating in the Canada pavilions at CIIE 2026.

This session help companies understand the event, the application process and how to prepare for the exhibition and maximize business opportunities.

Date and time

• May 8, 2026, 9:00 am to 10:30 am China Standard Time
• May 7, 2026, 9:00 pm to 10:30 pm Eastern Time

Format

• Online, through Microsoft Teams
• Join the session on Microsoft Teams
• Meeting ID: 271 986 350 398 078
• Passcode: Uf2u9bU6

What you'll learn

The TCS team will provide:

• an overview of the Canada pavilions
• Information about planned activities during CIIE 2026 

The CIIE Bureau will provide:

• key highlights and plans for CIIE 2026
• information about networking opportunities and related events
• guidance on preparing for exhibition 
• advice on product display, brand promotion, and market outreach
• lessons learned past Canadian exhibitors’ participation, success stories and key lessons learned;

There will also be a Q&A session with the CIIE organizer and the TCS team to address key questions of interest to participating companies.

To learn more and receive the full application guidance package, contact the appropriate Trade Commissioners by May 15, 2026, China Standard Time:

Consumer products and natural health products

• Sunny Lu, Trade Commissioner: yang.lu@international.gc.ca

Agri-food products

• Clare Chen, Trade Commissioner: clare.chen@international.gc.ca

Completed applications must be submitted by May 22, 2026, China Standard Time.

Companies that want to attend CIIE 2026 as visitors can register separately.

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors
• Pitch your product /service to selected audiences
• Receive mentoring and coaching

• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.
• Networking opportunities: Join TCS-hosted networking sessions to connect with key industry players, government representatives, and global leaders, fostering collaborations that support international growth.