Cosmoprof Asia

Cosmoprof Asia is the leading annual business-to-business (B2B) beauty trade show in the Asia-Pacific region. The 2026 Hong Kong edition is projected to attract over 2,800 exhibitors and 70,000 visitors from 40 countries and regions. This flagship regional event offers Canadian companies a strategic gateway to the Indo-Pacific market and a valuable platform to advance export diversification.

This delegation will mark Canada’s first time leveraging Hong Kong’s status as a free port to enhance regional visibility within the beauty industry. A Canadian-funded pavilion featuring 6 to 8 brands will be recruited, with at least 51% of participating companies being women-owned and/or women-operated. Successful brand applicants can also consider a six-month Canadian beauty product e-commerce promotion with StrawberryMART in Hong Kong, starting in September 2026.

In-person participation is encouraged, with exhibitors responsible for their own airfare, accommodation, miscellaneous exhibition costs, and live-streaming activities. 

Contact Kitty Ko, Trade Commissioner (kitty.ko@international.gc.ca) to participate at Cosmoprof Asia, or for further information. 

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors
• Pitch your product /service to selected audiences

• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Export Café: Attend individual meetings with Trade Commissioners from different international markets.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.