Guangzhou Design Week 2026

Guangzhou Design Week (GZDW) is an annual business-to-business (B2B) design and brands expo showcasing innovation and excellence in interior design, construction, and home décor. Recognized as one of the most influential tradeshows in Mainland China, it offers a key platform to connect with interior designers, architects, and project owners. It also plays a vital role in boosting brand visibility and helping companies identify potential business partners, including distributors and agents.

In 2025, the Expo attracted more than 460,000 visitors from across China and internationally, with:

• 66.2% of attendees being designers
• 17.8% distributors
• 8.3% project owners
• 4.1% being contractors

The Consulate General of Canada in Guangzhou will coordinate a Canada-branded pavilion at GZDW 2026 where you can:

• boost your brand visibility
• showcase your products to more than 460,000 attendees
• connect with designers, distributors, and project owners across China

The pavilion offers three levels of participation:

Canadian companies can set up self-funded, standalone booths under the Canada banner, with access to premium exhibition locations and full GZDW benefits.

• Raw space: 2,000 Chinese yuan (RMB) per square metre

Estimated booth construction: 1,800 to 2200  RMB per square metreThe Consulate will oversee the pavilion layout and design style, and select the contractor. Participating companies will work directly with the contractor for booth design and are responsible for all associated costs.

The Consulate will also organize a shared booth (25 to 35 square metres) featuring 3 to 5 mini-stands (about 5 to 6 sqauare metres each) for Canadian companies.

• Cost per company stand: 14,000 to 16,000 RMB, with 25 to 30% of booth costs covered by the TCS.
• Limited availability: stands will be allocated on a first-come, first-served basis

For companies unable to attend in person, the TCS offers a virtual display option.

• No cost for participation
• Companies may provide brochures, videos, samples, and other promotional materials
• TCS staff will share basic market feedback and relevant business contacts following the event
• Materials must be submitted ready for display

To express your interest in participating in person or virtually, contact Rita Zhang (rita.zhang@international.gc.ca), Trade Commissioner at the Consulate General of Canada in Guangzhou.

Registration deadlines: 

• In-person participation: May 31, 2026
• Virtual participation: September 25, 2026

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service

• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.