Canada pavilion at Asia Fruit Logistica 2025

Date: September 3 to September 5, 2025
Venue: AsiaWorld Expo, Hong Kong International Airport, Lantau, Hong Kong
Location: Hong Kong, Hong Kong, SAR
Target Audience: Canadian companies that offer fresh produce, including fruit and vegetable products. Applicants must be a qualified TCS client.
Sector: Agriculture and processed foods

Event description

Are you a fresh produce exporter looking to grow your business in Asia? Asia Fruit Logistica (AFL) is Asia's highest-profiled international fruit and fresh produce show, bringing together top buyers from across Asia. Held annually in September in Hong Kong, AFL attracts over 13,000 trade visitors from over 70 countries and nearly 800 exhibitors from 42 regions. It's the perfect opportunity to showcase your products, connect with key-decision makers and explore new business opportunities.
The Canadian Trade Commissioner Service (TCS) in Hong Kong, in collaboration with provincial governments and industry associations, is organizing a Canadian fresh produce delegation to AFL. As a participant, you will benefit from:

• A pre-departure market briefing on fresh produce sector in Hong Kong and Asia markets
• Kiosk space in the Canada Pavilion, the hub for Canadian businesses at AFL
• Learning about the market trends and opportunities in Hong Kong and Asia
• Connecting with prospective customers in Hong Kong and Asia
• Tailored business-to-business (B2B) meetings with potential buyers from across Asia
• Visits to fruit wholesale market and retailers in Hong Kong
• Access to the exhibition and conference

Register to attend

Contact Carol Cheung, carol.cheung@international.gc.ca, Trade Commissioner at the Consulate General of Canada in Hong Kong, to participate in the TCS program.

Why your organization should participate

• Compare your product/service with international competitors
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Gain insights and market intelligence
• Increase visibility of your product or service
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business to business meetings
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service

Trade Commissioner(s) involvement

Activities organized by the Trade Commissioner Service

• Business-to-business meetings
• Pavilion/exhibit
• Seminar

The Trade Commissioner, Carol Cheung (carol.cheung@international.gc.ca), specializes in the agriculture and processed foods sector for the Hong Kong and Macao market and can provide information on this and other local events that you are considering, as well as advice on business development in the region. The Canadian Trade Commissioner Service offers services free of charge to Canadian exporters and companies that meet our client criteria.