Trade diversification is key to building long-term stability and success in international markets. A well-prepared strategy can help you:
- reduce risk by lessening dependence on a single market
- access new opportunities in emerging or fast-growing regions
- build resilience to global economic shifts and disruptions
Explore our export support and partner programs to help you start doing business with the world.
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Supporting Canadian businesses to diversify exports
More Canadian businesses are looking beyond familiar markets to reduce risk, build resilience and find new growth opportunities.
The momentum is already clear. According to State of Trade 2026, Canadian exports to non-U.S. markets increased by 11.1% in 2025. These markets now account for 32.8% of total Canadian exports, the highest share in over four decades.
With 85% of our Trade Commissioners located outside the United States, we are well positioned to help Canadian businesses diversify into global markets and connect with opportunities around the world.
Companies grow further with us.
20% higher export value | 20% more countries sold to | 160 + cities wordlwide
"We've actually attended trade shows both with and without the Trade Commissioner Service. It is literally night and day. Having the support of the Trade Commissioners to do all of the introductions to bring around people has made a world of difference."
Featured
Trade diversification: how to select a new market [VIDEO]
Learn how to choose your next market with confidence and grow your business internationally
