Mexico digital health - Canadian Technology Accelerator
Are you ready to access or scale your digital-health company in Mexico?
Mexico is the country with the greatest economic potential in Latin America, and one of the top five developing countries worldwide. The Digital Health market in Mexico is experiencing rapid growth and development, driven by various factors influencing consumer behavior and market dynamics.
Mexican consumers increasingly seek convenient, efficient, and accessible healthcare solutions, leading to a growing demand for digital health services. The Canadian Technology Accelerators (CTA) global business development program will give you the knowledge and connections you need to enter this exciting market.
Important dates
| Application deadline | Program dates | Time commitment |
|---|---|---|
| Closed | Aug 26 to Oct 31, 2024 | 2 to 3 hours per week |
Benefits of joining
The CTA will give you:
- in-depth market briefing on doing business in Mexico to better understand the local market as well as regulatory and import considerations
- targeted business-to-business (B2B) meetings with experts in government, private sector, business chambers, health associations, healthcare providers, insurers and payers, regulators, scientific institutions, among others
- mentorship with coaching and tailored advice on engaging with and pitching to key contacts in the Mexican market
- tailored connections with potential buyers, strategic partners, and investors
- pitching opportunities "In-market" and events with like-minded entrepreneurial organizations in the health sector
Who should apply
We are looking for high-potential Canadian digital health companies who have one or more of the following technologies:
- medical devices (including equipment for medical diagnosis)
- software, apps, artificial intelligence, augmented reality
- telemedicine
Your company must have:
- a differentiated and validated technology or product
- a proven product market fit with a defined target audience
- the ability to articulate a problem your company is solving
- existing market traction with at least one minimum viable product and evidence of maturity, including revenue, investment or other
- a passionate, strong, and committed management team with at least one senior manager who can commit to participating in the entire program
- sufficient resources to target, visit and achieve growth in the Mexican market
The Trade Commissioner Service supports equity, diversity, and inclusion in trade. We strongly encourage companies led by Canadians of all backgrounds to apply.
How the program works
This program will offer customized virtual and in person (hybrid) support from August 26 to October 31, 2024. Prior to the official opening, we will conduct individual informal meetings with each selected company to better understand their technology and program expectations, as well as to establish tailored priorities to develop each business strategy.
Program will be split into four main components:
- Market preparedness (Virtual August 26 to September 13, 2024)
- Individual informal meetings (August 26 to 30)
- On-boarding session (September 4)
- First Webinar: "How to do business in Mexico" (September 6)
- Second Webinar: Health and health-tech ecosystem in Mexico and importance of local partners (September 13)
- First sessions with the mentor (September 4 to 13)
- B2B meetings and matchmaking sessions with potential clients, partners, and distributors, as well as continue sessions with mentor (Virtual: September 16 to October 18, 2024)
- In-market portion of the program (In person: Mexico City October 22 to 25, 2024)
- Follow-up / last sessions with mentor / Off-boarding session (Virtual: October 28 to 31, 2024)
Testimonial
"The program was excellent, particularly in reducing our new market exploration risks. The number of productive meetings and interested leads exceeded expectations, thanks to the CTA. We have great follow-up meetings and eager to participate in a second CTA in Mexico and recommend it to others."
Contact us
Learn more about this program by contacting:
Luis Ernesto Gonzalez
Trade Commissioner
Canadian Technology Accelerator: MXICO
Canada's Trade Commissioner Service
luisernesto.gonzalez@international.gc.ca
