Electronic commerce, or e-commerce, refers to buying or selling goods and services online. Changes in how people shop are pushing companies to focus on digital sales. You don’t need to be an expert to get started – today's technology makes it simple and affordable to set up an online store.
Introduction to e-commerce
Benefits of e-commerce
Taking your business online has many benefits:
- reach customers worldwide, not just locally
- customers can shop anytime, regardless of your business hours
- customers can find your products by searching online
- online shops often have lower costs than physical stores
- analytics can help you understand your customers’ behaviour