As e-commerce has grown in popularity, sustainability has become even more important to consumers. The concept of sustainability applies across the whole retail cycle, including:
- product development and sourcing
- inbound logistics and the supply chain
- operations
- selling and delivery
- returns and 'second' life (repurposing, recycling, etc.)
The environmental impact of supply chains has led many e-commerce brands to adopt eco-friendly solutions. For example, sustainable packaging and shipping methods have become common practice.
It’s important to consider the sustainability of your product throughout the entire retail cycle. Implementing sustainable solutions can make your business more attractive to customers in certain markets.