Step-by-Step Guide to Exporting
The Step-by-Step Guide to Exporting will help you get your business export-ready and well positioned for commercial success abroad.
Learn the essential principles of exporting whether you are a novice, intermediate or advanced exporter.
The Guide will help you to:
- Be more competitive. Apply proven export strategies.
- Sell to more customers. Target global buyers online.
- Close more deals. Secure sources of export financing.
- Enter more markets. Leverage the benefits of free trade.
- Save time & avoid risks. Learn the legal aspects of trade.
List of steps

Step 1: Assess your export potential
Examine the basics of exporting. Evaluate your readiness with fifteen questions.

Step 2: Link to global value chains
Connect to the world’s top suppliers. See how value chains link your business to the world.

Step 3: Develop your export plan
Planning starts at home before you export. Determine how to draft and maintain an evergreen plan.

Step 4: Identify your target market
Selecting a target market can make or break success. Become effective in targeting the right market.

Step 5: Develop your export marketing strategy
Not all markets are the same. Understand how to adapt your strategy to address cultural differences.

Step 6: Enter your target market
Develop your market-entry strategy. Learn how Free Trade Agreements benefit your planning.

Step 7: Deliver the goods
Getting goods to market can be challenging. Become efficient in managing export logistics.

Step 8: Identify your export financing requirements
Understand risks and protect from shortfalls. Discover financing opportunities to support export success.

Step 9 : Understand the legal side of international trade
Interpreting the rules of engagement can be complex. Master how to safeguard your goods and services.

Step 10: Sell online using e-commerce
Taking advantage of the internet is easy. Access new markets from the comfort of home.

Appendices
Building your export toolkit. Add to your knowledge with checklists, resources, and commonly used trade terms.